Whether you have tried it yourself or watched a loved one go through the process, you probably know that crowdfunding is not easy. We want to make it easier! Here are six essential tools for running a successful crowdfunding campaign.
Crowdfunding boils down to two thing – the crowd and the funds. You need to either have or gain access to a large enough crowd and then convince them to fund your project. Typically, only 2% of your campaign visitors will actually open their wallets to support you. This is why you need the crowd. You need to find a good angle and do some serious marketing to reach the potential supporters. But don’t leave it at that! A-B test your campaign to optimize your conversion. With enough traffic, even a 5% difference in conversion rate can mean a big wad of extra cash in the finish line – and a higher quality production!
On this page, we have pooled all Filmsourcing templates useful anyone planning or running a crowdfunding campaign.
Do you think we are missing something important? Which crowdfunding tools are you using for your campaign?
“Must-watch” videos for crowdfunding advice
Filmsourcing Crowdfunding Tools
Abraham Lincholn said: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Pulling off a successful Crowdfunding campaign on IndieGoGo, Kickstarter or the like requires a lot of planning. For your visible 2 month campaign it is good to reserve 4 months of sharpening your crowdfunding tools and getting ready. Our “Crowdfunding planning template” article and template includes the following sections:
To save you hours of time, we have created templates to help you create your own EPK – one that looks good and ticks all the boxes. Here are a few exmple pages (8/16) of the EPK template. Our “Electronic Press Kit Tutorial for Film” article covers the following topics:SUBSCRIBE TO DOWNLOAD THE TEMPLATES
Testing different designs and collaborating with your team to build an effective and high coverting crowdfunding campaign is a challenge. The goal for this article is to help you design and run a simple test before you launch.
Our “A/B Testing Your IndieGoGo and Kicstarter Campaigns” article includes the following topics:SUBSCRIBE TO DOWNLOAD THE TEMPLATES
Movie Pitch Deck Template (UNDER CONSTRUCTION)
Each movie project you create is essentially a new product. This article guides you how to utilize pitch deck in the same way that entrepreneurs use it and adapt it to raising money for your movie.SUBSCRIBE TO DOWNLOAD THE TEMPLATES
Monitoring Your Crowdfunding Campaign
Keeping up with the campaign statistics, website statistics, social media statistics and turning it into improvements is a lot of work. How to stay on track what is happening? How to share the statistics with your team?SUBSCRIBE TO DOWNLOAD THE TEMPLATES
Other Recommended Tools For Crowdfunding
|Thunderclap.it||Thunderclap is a great companion for your crowdfunding project. Hit the ground running by building the community before launch and activating your supporters when your campaign goes live.||FREE|
|Trello||Trello is a collaboration tool that organizes your projects into boards. It’s a great way to plan and keep track what is happening with your campaign.||FREE|
|Hootsuite | Buffer | Everypost||All three are social media management softwares that make your social media work easier. All three include a free membership level, which in most cases is enough for keeping the social media channels active.||FREE|
|Mailchimp||Email list is absolutely crucial to backer outreach. Mailchimp is free up to 2000 subscribers.||FREE|
|Canva||Did you know that adding a photo to your tweet can boost retweets by more than 30%? If you don’t have a graphic designer in your team don’t worry, Canva will help you to create those much needed social media/newsletter images.||FREE|
|Printful||How to reduce risk what comes to low level perks? Outsourcing and on-demand printing might be a right solution for you. Less risk, less packaging and posting.||On Demand|
|Shipstation||Need help with packaging and posting your perks?||On Demand|